昆明中国国际旅行社总经理孙五井先生致辞：

      全国百强之一   云南十强第一名

“创一流的队伍，创一流的服务，创一流的管理，塑造队伍的新形象”是重塑昆明国旅新形象的关键。昆明国旅是云南省最大的旅行社，有过辉煌灿烂的历史。在当今旅游市场竞争日趋激烈的情况下，锐意进取才能不断创新，要干工作，就要大胆探索。要成就事业，就要勇于开拓，敢于超越自我，打破原来的模式，走出一条新路。

团结是企业走向成功的关键，以市场为中心，以经济效益为目的，提高员工的各项业务水平，建立一支高素质的市场营销队伍。加强各方面的业务学习和培训，树立正确的市场营销理念，加大管理的力度，最大程度的吸引客户。真正做到事业留人，感情留人，待遇留人。做到大事讲原则，小事讲风格，共事讲团结，办事讲效率。

我愿意和全社员工一起，同甘共苦，团结干事，重振昆明中国国旅的雄风，再创一次辉煌。

旅游是我一生中最热爱的事业，我愿永远为之而奋斗。

“Create the NO.1 troupe, the NO.1 service,the NO.1 management,portray the new image ” is the key point to portray new KMCITS. KMCITS is the biggest travel service in Yunnan with glorious history. Under the situation of tourist markets’ competition, opening up and going forward can create new continuously.If you want to achieve success in your work, you should be brave in pioneering and excelling yourself, break through old model and find out a new way.

Unity is the key to get the success for the enterprise ,take the market as goal and economic benefit as aim,arouse the professional levels of staff, establish a market sale group with high quality. Strengthen the professional study and training from different fields, set up the correct theory of market sales; strengthen the management, attract tourists with great effort. Keep the staff by cause, emotion, treatment. Do big thing with principles, do small things with characteristics, do things together with unity and handle things with efficiency.

I hope I can do all the things with staff to create the glory of KMCITS again.

Tourism is my favourite cause in my life, I will always try my best to do it well


　　　　　

昆明中国国际旅行社简介

庄子曰：“天地有大美而不言；四时有明法而不议；万物有成理而不说。圣人者，原天地之美，而达万物之理”。美之所以在庄子哲理中具有核心之地位，是因为庄子认为圣人要能原天地之美，始能达至万物之理。因而，美对于庄子而言可以说是智慧之钥。

天地有大美而不言，以是任何关于美的言论皆无法相称于天地大美之故。天地之美虽然真实无妄，但却是不可言喻的。唯有透过对于自然之美的心领神会，人始得以达致真理。现代旅游事业的终极目标，即是为人们带来美好愉悦的生理与心理感受，让人们在与自然世界、人文世界水乳交融的审美活动中发现美、体验美，乃至达到把握智慧之钥、领悟万物之理的境界。无论哲人亦或俗人，皆可在天地之美中得到感动。“与彩云行，享天地美”既高度浓缩地概括出昆明中国国旅作为全国百强、云南第一国际旅行社的行业特征，也揭示了企业对品质和服务的不懈追求。

云南是彩云的故乡。到彩云之南旅行，随彩云环游世界；体现出昆明中国国旅为游客提供入境游、出境游和国内游等全方位服务的业务领域，也表达了昆明国旅对游客的美好祝福。

“与彩云行，享天地美”。让昆明中国国旅作为美的使者，携彩云相伴，与您一道分享天地之大美吧。

昆明中国国际旅行社（昆明国旅）成立于一九五六年，是云南省成立最早的旅行社，为中国国际旅行社集团成员、中国旅行社协会副会长单位、昆明市旅行社协会会长单位。企业资产八仟柒佰万元，全社员工除了经验丰富的外联销售、计划调配和其他相关业务人员外，还拥有获得国家旅游局资格认证的英、法、德、日、泰、越、意、粤、语、普通话等语种的优秀翻译导游。

昆明中国国旅多年来一直荣获全国国际旅行社百强和云南省20强国际社第一名。

昆明中国国旅主要经营的业务范围：组织及接待外国公民、华人华侨、港澳台居民来华旅游，中国公民出境旅游和国内旅游等业务。

昆明中国国旅总部设在云南省省会昆明市,环城南路285号省旅游局内，在云南大理、丽江、西双版纳和泰国有投资控股的旅行有限公司（大理国旅、丽江国旅、西双版纳国旅和云泰国际旅游），及全资的旅游汽车公司（昆明国旅旅游汽车公司）。

昆明中国国旅一贯秉承“诚信服务”经营理念，并以“4P旅游新理念”，为企业发展的行为准则。昆明中国国旅以用心至深的优质服务意识为游客带来舒适；以用情至真的线路设计满足每一个旅游团队的个性化需求；我们的奉献让您在彩云行、天地美的旅游中，感悟昆明中国国旅名牌品质的与众不同。

“与彩云行，享天地美。” 出游首选昆明中国国旅。

昆明中国国际旅行社成立于1956年5月，前身是云南省外事办公室接待处，后更名为云南省旅游局接待处暨中国国际旅行社昆明分社；主要承担中外领导人及随员、外交官、专家、友好人士、过境和游览外宾的接待，为国家政治、对外友好交流服务。1992年6月，国旅昆明分社晋升为国家一类旅行社，正式更名为“昆明中国国际旅行社”。

昆明中国国旅在历史上留下了光辉的足迹，曾接待过：英国女皇伊丽沙白二世、美国水仙花选美小姐、美国飞虎队、新加坡前副总理李显龙、英国皇家花卉协会考察团、法国花卉植物考察团等重要团体；组织过：中泰自驾车拉力赛；承办过：瑞士银行金融投资风险会议、“壳”牌机油全国定货会、默沙东杭州（中国）总部制药厂会议、法国鳄鱼中国国内定货会、中国图书节会议、中国首届民营企业交易会会议、中国“好孩子”集团全国供销工作会议、北极高峰论坛周ASSW、2004环球小姐中国赛区昆明预选赛、佳能全国销售大会、花旗银行贸易活动等重要活动。

4P 旅游新概念

Public 服务大众：

1.      集入境旅游、出境旅游和国内旅游为一体的专业旅游服务运营商。

2.      满足社会各阶层人士的不同旅游需要。

Professional 专业精湛：

1.      规范化的操作流程和高素质的业务团队。

2.      覆盖观光、休闲、商务、考察、探险等多种类旅游产品。

Passional 充满激情：

1.      开拓性地运作每一个团队，使行程精彩纷呈。

2.      全情投入，用心服务。

Perfect 追求完美

1.      注重每个细节的操作与控制，力求旅游尽善尽美。

深化创新，提升品质。

Zhuangzi said:“The heaven and the earth show their beauty with no word, four seasons regulate nature without any discussion, all things develop quietly in accordance with the law of nature. The saints are those who have mastered the law of the nature originated from the beauty of heaven and the earth.” Beauty, the key point in Zhuangzi’s philosophy is because he thought if saint see the beauty of the world, he can get the truth of everything.So beauty to Zhuangzi can be the key of wisdom.

What the heaven and the earth show their beauty with no word is that the talking about the beauty can not compare with the original beauty of the world. Although the beauty of the world is really true, it can not express by talk. Man in order to get the truth of everthing, must see the beauty of the nature by heart and mind. The final goal of modern tourism is to bring the good feeling from physiology and mentality, and let people find the beauty,experience the beauty and finally reach the area of control key of wisdom and understand the realm of truth with everything.Whoever,saint or ordinary people, can be deeply moved by the beauty of the world.TRAVEL WITH CLOUDE, ENJOY THE BEAUTY OF THE WORLD summarizes highly the professional characteristics of KCITS as one of 100 international travel service in China and NO.1 in Yunnan, at the same time show the unremitting pursuit with high quality and good service.

Yunnan is the homeland of colourful cloud. Coming to travel in Yunnan, travelling around the world show that KMCITS has supplyied the all-round service of inbound, outbound and domestic tour, and expressed the good wishes to the travellers.

Travel with clouds, enjoy the beauty. Let KMCITS become the angel of beauty and accompany you with the colourful clouds and enjoy the beauty of the world.

Kunming China International Travel Service(KMCITS) was established in 1956 with a capital of 87million yuan RMB.It is the earlist travel agency in Yunnan, the memberof CITS Group, the union of the deputy chairman of China Travel Association, the chairman of Kunming Travel Service Association.It not only boatsts well-experienced salesman, planners,operators and other relative personnel, but also boasts excellent tour guides and interpreters of English, French, German, Japanese, Thai, Vietnamese, Itanlian, Cantonese and Mandarin certificated by CANT.

KMCITS has a wonderful history. KMCITS has been honored with 100 international travel services in China and with NO.1 of 20 international travel services in Yunnan province.

KMCITS is specialized in orgnizing and receiving inbound tour for foreigners,overseas Chinese and residents of Hongkong,Macao and Taiwan, and authorized for outbound tour and domestic tour for Chinese residents.

The head office of KMCITS is located in Kunming, the capital city of Yunnan province. KMCITS has set up 3 joint-stock companies in Dali, Lijiang and Bangkok.There are DLCITS, LJCITS and Yunnan Travel(Thailand) Co.LTD. Moreover, it also has a self-invested travel automobile company.

“Credit is our life.” this is the management concept of KMCITS, “4P New Concepts of Tourism” is our acting principle of our company’s development. KMCITS will give our honored tourists completely new feeling.Her hearty quality service will bring unprecedented comfort to every tourist, and her sensational tailor-made tour itineraries will make every characteristic tour group satisfactory.Our dedication will enable you to feel spontaneously the quality of outstanding name brand different.

When you want to travel, please choose KMCITS first.

KMCITS was founded in May 1956, and ever the reception department of Yunnan Foreign Affair Office, and then changed as reception department of Yunnan Travel & Tourism Administration Bureau attached with China International Travel Service Kunming Branch, the main work was to recive the leaders of international and domestic, diplomats,specialists,and tourists visiting Kunming, supplying the good service for the national politic and outside friendship exchange.In 1992, it became the first grade travel service and was named with Kunming China International Travel Service.

KMCITS has left the glorious footstep in the history, which has recived THE QUEEN ELIZABETH II OF UK, AMERICAN NARCISUS LADIES’ GROUP, THE DELEGATION OF AMERICAN FLYING TIGER, THE FORMER DEPUTY MINISTER OF SINGAPORE MR.LEE HSIEN LOONG, THE BRITISH ROYAL PLANTATION ASSOCIATION RESEARCH GROUP, THE FRENCH PALPATION RESEARCH GROUP and so on; has successfully organized SINO-THAILAND CAR DRIVING; has taken THE CONFERENCES AND EXHIBITIONS OF INTERATIONAL AND DEMESTIC SUCH AS SWISS BANK INVESTMENT RISK CONFERENCE, THE NATIONAL “SHELL” OIL MARKETING CONFERENCE, FRANCE CROCODILE CHINA DOMESTIC PURCHSING CONFERENCE, CHINA BOOK EXHIBITION, CHINA IRSTNON-STATE ENTERPRISE FAIR, CHINA “GOOD CHILDREN ” GROUP SALES FAIR, THE ARCTIC SUMMIT SEMINAR WEEK, KUNMING PRELIMINARY CONTEST OF CHINA REGION FOR GLOBAL LADIES 2004, CANON NATIONAL SALES FAIR, CITYBANK TRADE ACTIVITIES, and so on.

4P New Concepts of Tourism

Public：Serve the public

1.      The special travel operator with inbound，outbound and domestic tourism.

2.      To satisfy the different tourist requests of all kinds of people in society.

Professional：Professional experience

1.      Normative operation and high quality tour operative staff.

2.      The multi tourists’ products covered with sightseeing, leisure, business, research, explore and so on.

Passionate: Enthusiasm

1.      To operate every tour group with open mind so that the tour will be nicer and more attractive.

2.      To work with all enthusiasm and supply the best service.

Perfect: Perfection with high quality

1.      To emphasize the detail operation and control, make sure the tour will be arranged perfectly.

To deepen the creation and raise the quality.